Our Newest UIA Platinum Member

China 2 West is a western-owned and managed product development house and manufacturing consultancy operating successfully in mainland China for over 5 years

From concept/idea to market, C2W is a one-stop solution offering capable design, development, prototyping, tooling, production, certification and logistics services while maintaining strict standards on confidentiality of Intellectual Property throughout.

The US inventor can gain the price advantage of design and seamless manufacture in China without facing the risk of uncertain partners.

First, we can develop nearly any idea as our in-house R&D expertise includes industrial/mechanical design, materials selection, and electronics and user interface development.

Post-design, C2W can provide you with product development solutions, engineering drawings and mold designs, (AutoCAD, Pro-E, Unigraphics) on a consultancy basis or

as part of a full development project.

If you want to see your idea brought to life, C2W is partnered with excellent Chinese prototyping facilities to offer a fast, high quality service at a great price; your idea can

be a reality in just a few days.

Next in the product cycle, we offer manufacturing expertise in areas as diverse as plastic injection, die casting, stamping and machining, to glass, textiles and electronics
through a network of quality-driven and independently-audited suppliers.

In tooling, you can expect savings of 100% - 300% over western suppliers
for molds of equal quality.

C2W professionals in QC will help you minimize your risk by performing retailer-mandated QC checks on your orders. Additionally, C2W will advise on government regulation according to product type and region of use. With local and international partners, we can assist in testing and certifying your product to any standard.

And finally, our local partners in logistics have helped us ship hundreds of product types to dozens of countries. This experience affords us a thorough knowledge of the Chinese export system and assures you a seamless delivery schedule.

www.china2west.com

 

I'm talking to boxes...

It’s true – you are in aisle 12 and you are talking to a box, in fact you are having a conversation because the box is talking back to you.

You know you do it, we all do it.

What I’m talking about is the conversation you have in your with the package or product you are about to buy. I’m not kidding; just think about it for a second. It’s an actual private little conversation you are having in your head as you sort through the massive amount of data being presented to you there in the aisle.  

You: Hmmm….what one do I want?

The Products: Me, you want me, and me, no…me!

You: Hay, this one looks good

The Product: That’s right, I do look good, I appeal to you

You: but what can you do for me?

The Product label: I can do this, and this, and this…..and even this

You: but how much will you cost me to do those things?

Okay, you get the point. We have these conversations each time we purchase a product. It’s the core of our buying decision and the most important thing a product inventor can understand about the consumer.

By understanding this conversation even happens, and inventor can design the product to maximize the things you want the consumer to know, while creating a physical presentation that evokes strong positive emotion for the consumer. That’s why successful product inventors spend so much time in retail stores looking at the products. They spend the time having those conversions in their head so they can understand how to make them work for their products.

So next time you are in aisle 12 talking to a product, keep it down a little will ya – the rest of us are trying to shop.